Multi-banking is a solution made possible by open banking that lets people see all their different accounts in one place – no matter the bank. Here’s how it works, and why it’s useful for consumers and businesses alike.
Many people have accounts with multiple banks or financial institutions. A checking account in one bank, investments in another, and a mortgage somewhere else entirely. What multi-banking does is make it easier for people to see the full picture of all their finances, giving them one go-to place where they can view and manage all their accounts.
What do people get out of multi-banking?
As simple and necessary as it may seem, the ability to see all your bank accounts in one place was not always possible. (Unless you had some spreadsheet you were manually updating, that is.) Before open banking, people with accounts in different banks would need to log in to multiple banking apps to check what was going on.
But the benefit of multi-banking goes beyond the convenience of having all your accounts in one screen. What it ultimately does is help people see the full picture, instead of just one piece of the puzzle at a time. This helps people have a greater understanding and control over their personal finances.
What do businesses get out of multi-banking?
There are different ways businesses can leverage multi-banking to get closer to their customers. But there are two main benefits that stick out: increasing engagement, and having better customer insights.
Increasing engagement is a matter of course when your app becomes the go-to place for customers to manage all their finances (instead of an individual account). By offering a more comprehensive solution – that brings more value and truly helps customers get better control – they will be drawn to your environment. And they won’t need to go anywhere else.
After drawing them in, it can also help businesses get closer to their customers by having deeper insights into their economy. This opens up the way for a bunch of other solutions, like smarter budgeting features and personalised financial coaching – that bring a lot more value because they’re based on the customer’s complete financial picture.
source: tink
